![]() ![]() Keep in mind, when I say “keyword,” I’m referring to the entire phrase. So you might want to avoid these duplications so you can free up more space for new keywords. ![]() What happens if you enter the same keyword in different boxes? It turns out that nothing happens really. It doesn’t hurt to have the same keyword more than once–but it doesn’t help either. For example, your epic fantasy would likely be indexed for “fantasy mage”, “dragon mage”, “war wizard”, “wizard fantasy”, etc. ![]() If you were to stuff a keyword box with the words “fantasy dragon war mage wizard” (why yes, I am a nerd), Amazon would index your book for any relevant combination of those words. ![]() Amazon uses all variations and rearrangements of the words entered within the keyword boxes. It just means somewhere in the hundreds or thousands of results, your book is more likely to be listed. But when it comes to Kindle Keywords, fitting all of these terms into a box can cause you to show up for more searches.Īn important note: This doesn’t automatically mean you’ll be anywhere near the top. By using more words and phrases within your text fields, our data conclusively showed that you will index for more phrases–meaning your book will be listed in more search results.įor example, “fantasy dragon war mage wizard” is a nonsense string of text that no self-respecting book editormexi would allow to go to print. Using up all 50 characters for your keywords results in broader indexing.Įach Kindle Keyword box can contain up to 50 characters. Here are Some of the Big Findings from the Experiment. They think this will help you show up for more searches, increasing your exposure to readers.īut which approach is better? I did an experiment to find a data-driven answer to this important question.īasically, I had people using both approaches switch to the opposite, and then I watched what happened. Other marketers believe in a more hedged approach, teaching that you should try to use all 50 characters in all 7 boxes by stuffing in as many keywords as you can fit. They think an exact match will help your book show up higher for the phrase you’re targeting. Some book marketing teachers believe you should enter the exact phrases you want to rank for with no fluff. But there have been two schools of thought on how to best approach this process. ![]()
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